2016 Holiday Shopping Season Review

Ad Dynamics insights will recap the trends in advertising, promotions, and pricing from the 2016 holiday season to help prepare you for key selling events in the new year. We reviewed the tactics advertisers used to differentiate themselves during Black … Continued

Black Friday Perspective 2016

Consumer expectations have redefined traditional holiday shopping events. Retailers and brands must look at the full month of November—the new “Black Friday”—as their opportunity to kick off their holiday sales with a bang. To help prepare you for the rest … Continued

Five Challenges for Holiday 2016

It is not too late to impact your performance during the 2016 Holiday Shopping Season! This edition of Ad Dynamics’ Perspectives series will help you finalize preparations for the competitive season ahead by recommending five solutions to five key challenges that advertisers are … Continued

Planning for Holiday 2016

Do you have the visibility you need to effectively plan for the 2016 Holiday Shopping Season (HSS)?  In this issue of Perspectives, we will examine four key trends to watch as you plan your advertising, promotions, and pricing for the … Continued

Protecting Your Brand Investment

The projected value of global trade in counterfeit and pirated goods in 2015 was $1.77 trillion, according to the International Chamber of Commerce. If you are not protecting your brands and IP from threats of counterfeiting, grey market activity, trademark … Continued

AD360 Series: Holiday Shopping Season 2015

The Holiday Shopping Season 2015 can be summed up in one word: transformative. Consumer driven changes indicated the retail industry has fully embraced today’s new reality. Shoppers were consistently inundated with offers across print, digital and TV advertisements, driving them … Continued

AD360 Holiday Series: 2015 Black Friday

In this issue of Ad Dynamics Perspectives, we review the highlights in advertising, promotional, and pricing strategy for the Black Friday 2015 shopping event. We will illustrate how retailers have fully adopted both Black Friday and Cyber Monday as key … Continued

AD360 Series: 2015 Back-to-School

The Back-to-School shopping was permanently interrupted this year. Amazon introduced Prime Day on July 15th, and in-so-doing created a new mid-summer eCommerce event only a month before peak Back-to-School shopping weeks in mid-August. Future Prime Days and their competitive counterparts … Continued

AD360 Series: Easter 2015

Similar to Thanksgiving, Hanukkah, or Christmas, the Easter holiday draws both shoppers seeking consumables products, such as candy to fill eggs for the big hunt, and durables items like Toys and Apparel. There is significant opportunity to get off to … Continued