Unsung Heroes of Brand Equity — Consumer Electronics

Anybody responsible for monitoring co-op compliance knows what a time—consuming, unnoticed, but critically important job it is.

With that, it is easy to see why a leading consumer electronics manufacturer relies on Ad Dynamics reports that feature digital images of all ad placements for its selected retailers.

But as our customer, they also get far more—Customized Violation Reporting—a standard component of Ad Dynamics service!

• Save time—We find the violators for you and electronically notify you.
• Dave money—We reduce the need to hire a compliance tracking firm.
• Be in total control—We can customize our reporting to meet your needs.

Need help upholding your brand standards? Click here for an online demo.

 

As retailers and manufacturers prepare their strategies for promotions during one of the largest grocery events of the year, we take a look at trends across print and online for Thanksgiving related items. When comparing what is being promoted on retailers’ websites the week before event to the front page of the flyer, some interesting trends emerge, as seen above. Entertainment is most heavily promoted online, comprising 23% of the home page, while Fresh only makes up 5%. The prevalence of online promotions continues to grow—in some cases shoppers are relying solely on this medium to make purchase decisions.

For the complete report email us at perspectives@addynamics.com.

Influencing the Retail Climate No Matter What the Weather — Lawn Equipment

Everybody talks about the weather, but at Ad Dynamics, a major lawn equipment manufacturer is doing something about it.

The retailer market is influenced by weather year—to—year and week—to—week. By analyzing historical advertising trends, this manufacturer is able to advise their retailer partners on the timing of effective advertising programs. And by observing actual sales trends week—by—week, they are able to propose adjustments that positions ads for maximum impact.

The immediate benefit: respond to current conditions to have correct products in the correct markets,

The long—term benefit: craft long—term advertising strategies that pay off, year after year.

How can Ad Dynamics help you mow down the competition? Click here for an online demo.

 

As planning for fall holidays is in full swing, we take a look at trends to help you form strategies during these key grocery events. Promotions around traditional Thanksgiving categories peak two weeks prior to the event, as shown above. The promotion of both Fresh and Shelf Stable items is at its highest level at this time. However, Entertainment categories such as Snacks and Drinks are at the highest point the week prior to the event. Retailers should consider promotion of staples and Non- Perishable items three weeks prior to the event, where there is less competition for the shopper’s attention in those categories. Combination offers through loyalty programs that start early and build up to the event is a powerful way to gain advantage through price perception that can extend beyond the holiday.

For a copy of the full report contact us at perspectives@addynamics.com.

Unsung Heroes of Brand Equity — Consumer Electronics

Anybody responsible for monitoring co op compliance knows what a time—consuming, unnoticed, but critically important job it is.

With that, it is easy to see why a leading consumer electronics manufacturer relies on Ad Dynamics reports that feature digital images of all ad placements for its selected retailers.

But as our customer, they also get far more—Customized Violation Reporting—a standard component of Ad Dynamics service!

• Save time—We find the violators for you and electronically notify you.
• Dave money—We reduce the need to hire a compliance tracking firm.
• Be in total control—We can customize our reporting to meet your needs.

Need help upholding your brand standards? Click here for an online demo.

Too Many Products, Too Many Prices — Top 10 Retailer

A top retailer continued to find their pricing on key promotional items being topped by various competitors. One week it would be competitor A, the next competitor B.

Using Ad Dynamics’ Advanced Analytics tools the Merchandisers at the retailer were able to identify the low price offered on all their planned purchases targeted for promotion

Now the retailer rarely finds that something they decide to go big on for key event periods gets trumped by a competitor.

Want to learn more? Click here for a web demo.