May 31, 2012
Unsung Heroes of Brand Equity — Consumer Electronics
Anybody responsible for monitoring co-op compliance knows what a time—consuming, unnoticed, but critically important job it is.
that, it is easy to see why a leading consumer electronics manufacturer
relies on Ad Dynamics reports that feature digital images of all ad
placements for its selected retailers.
But as our customer, they also get far more—Customized Violation Reporting—a standard component of Ad Dynamics service!
Need help upholding your brand standards? Click here for an online demo.
April 12, 2012
As retailers and manufacturers prepare their strategies for promotions during one of the largest grocery events of the year, we take a look at trends across print and online for Thanksgiving related items. When comparing what is being promoted on retailers’ websites the week before event to the front page of the flyer, some interesting trends emerge, as seen above. Entertainment is most heavily promoted online, comprising 23% of the home page, while Fresh only makes up 5%. The prevalence of online promotions continues to grow—in some cases shoppers are relying solely on this medium to make purchase decisions.
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April 03, 2012
Influencing the Retail Climate No Matter What the Weather — Lawn Equipment
Everybody talks about the weather, but at Ad Dynamics, a major lawn equipment manufacturer is doing something about it.
retailer market is influenced by weather year—to—year and week—to—week.
By analyzing historical advertising trends, this manufacturer is able
to advise their retailer partners on the timing of effective advertising
programs. And by observing actual sales trends week—by—week, they are
able to propose adjustments that positions ads for maximum impact.
The immediate benefit: respond to current conditions to have correct products in the correct markets,
The long—term benefit: craft long—term advertising strategies that pay off, year after year.
How can Ad Dynamics help you mow down the competition? Click here for an online demo.
As planning for fall holidays is in full swing, we take a look at trends to help you form strategies during these key grocery events. Promotions around traditional Thanksgiving categories peak two weeks prior to the event, as shown above. The promotion of both Fresh and Shelf Stable items is at its highest level at this time. However, Entertainment categories such as Snacks and Drinks are at the highest point the week prior to the event. Retailers should consider promotion of staples and Non- Perishable items three weeks prior to the event, where there is less competition for the shopper’s attention in those categories. Combination offers through loyalty programs that start early and build up to the event is a powerful way to gain advantage through price perception that can extend beyond the holiday.
January 03, 2012
Anybody responsible for monitoring co op compliance knows what a time—consuming, unnoticed, but critically important job it is.
November 22, 2011
Too Many Products, Too Many Prices — Top 10 Retailer
top retailer continued to find their pricing on key promotional items
being topped by various competitors. One week it would be competitor A,
the next competitor B.
Using Ad Dynamics’ Advanced Analytics
tools the Merchandisers at the retailer were able to identify the low
price offered on all their planned purchases targeted for promotion
Now the retailer rarely finds that something they decide to go big on for key event periods gets trumped by a competitor.
Want to learn more? Click here for a web demo.