Compliance Reliance — DVD and Blu-Ray
Monitoring compliance to Minimum Advertised Pricing agreements (MAP) is crucial to protecting the carious studios and retailers who sell movies on DVD and Blu—Ray. One retailer featuring a super—low price on a new release unfairly impacts other retailer partners who are in compliance.
That’s why a major movie studio relies heavily on Ad Dynamics to automatically deliver clear, concise and detailed pricing reports on DVD and Blu—Ray promotions in all major markets. These “alert” reports are automatic and precise.
Ad Dynamics reports are so timely that violators are spotted quickly, enabling the studio to enforce compliance throughout their retail distribution.
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Measured Steps Lead to Climbing Results — Ladders
With lagging sales, one major ladder manufacturer turned to Ad Dynamics to find ways to make their retail advertising budget more effective.
A 2—year historical review of their retail ad program overlaid against actual sales revealed that their current event—based ad program was less effective than they had believed.
Although weekly sales spikes accompanied the big, splashy ads they were using, in all weaker sales volumes fell well below average. After testing smaller but regular frequency ads, analysis showed that the higher frequency, smaller ads actually produced more sales in the long run.
The manufacturer was able to take these findings to their retail partners, retool their ad program to increase the frequency and become more top—of—mind when their direct customer were ready to buy.
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It’s Like Winning the Lottery Every Time — Batteries
When you have an abundance of information, you shouldn’t rely on guesswork to interpret it.
That’s why a major brand of household batteries counts on Ad Dynamics to provide causal data they can easily integrate with ACNielsen or IRI information.
Ad Dynamics electronically delivers a detailed competitive brand ad activity report for key retailers and markets, in a format that mirrors actual sales statistics.
Each week, this allows decision makers to instantly line up ad activity information with sell—through data and explain causal factors behind the sales numbers.
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