We Turn Data and Insight Into Solutions for Your Business
Every client has unique needs. As long-standing advisors to the consumer goods supplier and retail industries, we know that the business issues and opportunities clients face varies from company to company. That's why at Ad Dynamics, we start with a detailed review of your business issues and objectives. Once these are understood, we tailor solutions that leverage our extensive market intelligence, proprietary ad tracking methodology, technology, Business Intelligence and expert analysis through one or more of the following services:
Research & Advisory - Providing services to all classes of trade and working with manufacturers/suppliers, retailers and brokers/distributors uniquely positions Ad Dynamics as an industry thought leader. Our Research & Advisory services provide macro-level trending across the promotional landscape as well as more focused “deep dives” into markets, categories, competitors or key events. This solution takes the form of our research Ad Dynamics Perspective™, Research Notes and Points of View, but also includes project analysis commissioned by clients to investigate unclear market trends or anomalies. We also help identify and advise our clients on emerging trends and competitive responses.
Business Intelligence - Using our renowned high-quality, granular data as a foundation, Ad Dynamics clients have also asked us to work more closely with them to provide deeper analysis and the flexibility to integrate disparate databases. These solutions are tailored using our best-in-class Business Intelligence software and as much support as you or your project requires. For many clients we simply configure the analysis framework (template), which they incorporate into their “insights” process. For others we outsource the ongoing analysis and reporting, freeing the client team to focus on the decisions to be made from the data. We know each client has unique resource requirements and constraints so we build our engagement plan around these factors.
Foundational Market Intelligence - We start with the most comprehensive promotional ad database in the world. This database, which includes over 30 meta data items from each ad, allows analysis on a myriad of causal measures, visual confirmations and export capabilities to Excel, PowerPoint or PDF. Access to this 360 degree view of the landscape is delivered through Ad Dynamics’ easy-to-use FeatureVision® SaaS application. Simply put, it all starts with the data. Regardless of how great the analysis and software tools are, you need high-quality data or your analysis will prove the old adage of garbage in, garbage out.