When retailers employ Ad Dynamics services, they gain the market intelligence to achieve and exceed sales goals. The formula is simple: With 360 degree visibility of the promotional landscape and a partnership with one of the industry’s most trusted advisors, companies are equipped to make markedly better promotional decisions.

Ad Dynamics’s unique Engagement Plan is designed to ensure your company gains the full value of the investment you are making. The Engagement Plan provides a step-by-step implementation that includes interviews with key stakeholders; customization of key reports in custom role-based landing pages in the FeatureVision® application; initial and ongoing training; planned review points to monitor usage/benefits; and as needed access to your Ad Dynamics Account Partner.

A few of the powerful ways clients engage with Ad Dynamics include:

Advertising and Marketing

  • Estimate market and category ad budgeting through monitoring of competitive ad frequency, drop dates, page counts, density and page space allocation by category
  • Reference historical information to more effectively plan upcoming promotion events
  • Perform ROI analysis by space, price point and brand
  • Maximize return on advertising investment and use of manufacturer promotion funds through effective pricing, promotional themes and overlays and product assortment
  • Identify shifts in competitors strategy through changes in promotional themes

Merchandising

  • Evaluate product selection and price points for key departments on a regular basis
  • Review pages allocated by department and product category to understand advertising and merchandising opportunities
  • Benchmark a competitor’s key advertised products and markets
  • Forecast competitive promotions by reviewing industry trends
  • Integrate data for comprehensive sales lift analysis

Financial and Legal

  • Provide your vendor community with automated proof of performance to maximize trade fund allowances and prepare for annual business reviews
  • Access item-level promotional data to understand competitive pricing and the related impact on an item’s performance as well as monitor adherence to price guidelines
  • Maintain competitive price points to optimize in-store traffic and profitability

To request a demo on FeatureVision® or Ad Dynamics, click on the corresponding link.

After reviewing, please contact us to discuss how Ad Dynamics can help solve your specific business issues. Call 800-235-3781 or click here.